Bio

Founded by seasoned marketing expert Cibelle Burger, M.B.A., CSB Healthcare Marketing is a California-based consulting firm with over 20 years of expertise in healthcare marketing and strategy. I specialize in creating tailored, agile solutions that enhance visibility, build brand reputation, and drive measurable growth. My approach is focused on transforming strategic goals into impactful outcomes—delivering growth that aligns with your organization's priorities.

My approach

In today’s healthcare environment, moving strategy into action requires more than intention—it requires the right resources, aligned teams, and clear accountability for outcomes.

CSB Healthcare Marketing serves as a strategic partner for hospitals, health systems, and academic medical centers—working at the intersection of internal marketing teams and external agency partners to advance key initiatives with focus and efficiency. Whether launching a new service line, strengthening referral pathways, or optimizing multi-channel campaigns, I provide experienced, executive-level support that connects planning to performance.

With more than 20 years in healthcare marketing in roles across integrated delivery systems, academic medicine, and mission-driven organizations—I bring a grounded, collaborative approach shaped by firsthand experience. From engaging prospective patients to reaching referring providers, every strategy is built to reflect your priorities and reach the audiences that matter most.

I understand the pressures leaders face: to build trust, improve engagement, and deliver meaningful results in an increasingly complex landscape. That’s why my work is rooted in strategic clarity, operational alignment, and an unwavering focus on outcomes that support growth—measured not just in metrics, but in impact across the enterprise.

Stakeholder Engagement | Planning | Strategy

I collaborate with executive leaders, physician champions, service line directors, and operational teams to develop marketing strategies grounded in organizational priorities. By aligning efforts with growth objectives—whether that means increasing patient volumes, expanding referral networks, or building reputation—I ensure every initiative is focused, fiscally responsible, and built to deliver measurable outcomes that matter across the enterprise.

Messaging

I craft targeted, compelling messaging that clearly conveys the unique value of your key services and programs. By ensuring consistency across all communication channels, I help strengthen your brand and drive alignment with your organizational goals.

Channel Strategy

I work within your goals and budget to pinpoint the most effective mix of digital and traditional marketing channels—ensuring your message reaches the right audience, in the right place, at the right time.

Digital Marketing & Demand Generation

With extensive experience in executing high-impact digital marketing strategies, I focus on attracting and converting inbound leads to support your service line goals. My approach includes content development, website optimization, email campaigns, social media engagement, and working alongside your internal teams and agency partners on paid search, and targeted digital advertising strategies and optimization—all designed to reach your promotional goals and deliver measurable ROI.

Content Marketing & Thought Leadership

Development of impactful content to engage healthcare providers to enhance to keep your institution and programs top of mind.

Project Management

Certified Project Management Professional (PMP), skilled in managing large-scale projects and initiatives, including website redesigns, digital tool implementations, digital campaigns, and complex marketing initiatives.

Team or Fractional Leadership

As a seasoned marketing leader, I bring a wealth of experience in leading and mentoring cross-functional teams—from in-house staff to external partners. I specialize in aligning individual strengths with strategic priorities to drive high-performing execution across all initiatives. Whether serving as a fractional marketing leader or partnering with your existing team, I ensure that every effort is well-coordinated, expertly managed, and aligned with your organization's goals—so your marketing strategy moves seamlessly from planning to flawless execution.

Who I Serve

Whether you are an academic medical center, integrated healthcare system, or specialized healthcare company, my services are tailored to meet the needs of organizations looking to grow their visibility and customer acquisition. From small-scale campaigns to larger initiatives, I deliver results-driven solutions for sustainable growth.

I have led high-impact marketing strategies for some of the nation’s most respected healthcare organizations, including City of Hope, the Shiley Institute for Palliative Care at California State University, Loma Linda University Health, L.A. Care Health Plan, and Sutter Health. Across each engagement, I’ve delivered measurable results—driving growth, strengthening brand equity, and aligning marketing efforts with broader organizational goals.

Let’s Achieve Your Objectives Together

Are you ready to take your healthcare marketing strategy to the next level? Let’s connect and discuss how I can help you navigate challenges, refine your approach, and achieve your organizational goals with precision and effectiveness.

Schedule a consultation